United For Healthier Kids For A Healthier Future Healthier Pakistan. #U4HKAajSe

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Life is a mess  we all know that, but when it comes to health may it be ours or somebody we know, or our child’s (I am not a wife yet) its very difficult to judge that what messy health we have or given to someone.

Nestlé Pakistan initiative United for Healthier Kids is a great step to spread the write word and thought and held a sneak peak of the movement for bloggers from Lahore. The movement aims to instill healthier habits in children.  It was launched at an event in Islamabad where various partners came together to pledge “Behter Kal, Aaj Se” – a better future for Pakistan’s children.

I was very excited and felt honored that I got the chance to be a part of this bloggers meet up that took place in Pearl Continental, Lahore attendees were many Fancy Bloggers, Twitter Celebs and Media.

United for Healthier Kids is a behavior change movement for children aged 3-12 years, where partners such as Nestlé Pakistan, Ministry of Planning, Development and Reform, Lahore Grammar School, Jang Media Group, Geo Network, Service Sales Corporation, Silver Oaks School and Parwaan, among others. The movement aims to help parents establish healthier eating, drinking, and lifestyle habits in children through game-changing education and fun ideas to inspire action and influence behavior.

The nutritional and health conditions in Pakistan have reached an alarming level over the past decade. Currently, Pakistan has the third highest number of children suffering from stunted growth;

A Studies say that

  • 43.7% children in Pakistan have stunted growth.
  • 62% are severely anemic due to several reasons.
  • 54% children are not rehydrating themselves properly.
  • 31.5% are found to be underweight.


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The United for Healthier Kids movement will work closely with its partner organizations to address three major behaviors –

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Screen Shot 2016-08-15 at 2.52.32 PMMove More Sit Less- Child learns from home. If you are active enough than your child can be faster than you instead of being a water cough sitting at the corner with an electronic gadget and refusing to even drink water by himself self. We have to create an environment where we build outdoor activities for our children and make sure they exercise enough so stay healthy.


Screen Shot 2016-08-15 at 2.52.37 PM Choose to Drink Water – Water is the basic necessity of life, and make sure to drink water when you or the child is thirsty. Canned Fizzy drinks and Flavored Juices are no less than harm to our health. Many Kids and grown ups don’t drink enough water throughout the day. Healthy kids drink lots of water so that they stay fresh and hydrated. Help your kids build a healthy water drinking habit.

Screen Shot 2016-08-15 at 2.52.43 PM Choose Nutritiously Varied Food Options – Junk is going to remain Junk whether its prepared at home or made by a XYZ frozen items. Offering Nuggets, Fries and Burgers to the child when he’s hungry is more than worse you could to harm your child’s health. ‘I never got the concept of when a child weeps and all a Mother can do is offer junk. Why? I that how busy today’s parents are?’ Children need to eat the right kind of food so they can stay ahead in school.

So by not only creating awareness and educating parents’ on different obstacles but also outlining proposed solutions for raising healthier kids is the aim Nestlé Pakistan is focused in right now.

With a sneak peak of the bloggers engagement featured a ‘Twitter war’, a quiz, musical chairs and Misbah pushup challenge which made the event all the more fun!

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Nestlé Corporate Media Manager Attiqa
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Feedback wall
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Abrar’s Point-of-view
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That’s me, the tiny one.
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Musical Chair
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Misbah Push up challenge
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Cheeeeeez – TDF

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Join the moment on #U4HKAajSe or give a missed call on 8345

Social Sites: Twitter | Facebook | #U4HKAajSe

Keep your decisions wise so you don’t have to pay the price.



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