A Dig-it 2017 A Digital Marketing & Advertising Conference


Pakistan Advertisers Society (PAS) brings back DIG-IT 2017, a digital marketing and advertising conference on 14th of April 9am to 6pm at Movenpick Hotel, Karachi.


As you are aware, Dig-it, is a non-commercial initiative of PAS and the only digital platform for the industry that has become a recognized thought leadership platform. As the theme BIG DATA..How Big is it indicates, DIGIt17, there is no question that there are a wealth of opportunities when marketers embrace big data and use the insights it gives them to reach out intelligently to their consumers. With the ability to expose people with the right ad at the right time, there is an even greater need for brilliant creative to keep the consumer engaged.

This year at Dig-It, we’re bringing together a group of digital and marketing leaders to explore the future of marketing, analytics, and technology-assisted creativity to learn how marketers around the world are using data to inform successful omnichannel campaigns and how creatives leverage data to enhance their understanding of audiences.

Join us for a full day energizing talks, inspiring keynotes, power pack workshops and endless networking at DIG-IT 2017.


  • Using data-driven advertising to engage and convert
  • Creatively using data & insights to drive better engagement, sales and retention  Innovative campaign ideas that sell
  • Turning Your Data into Assets with Data Design Thinking
  • Using Mobile Data and Insights to Create Loyal Users
  • Getting Closer to Content with Advanced Analytics
  • Trigger Mapping and Email Automation


With the expected target audience of approximately 500 people, the conference will be attended by CEO’s, VP’s, Directors, Senior Managers and professionals from:

  • Brand Management & Marketing
  • Communication & PR
  • Ad Agency & Media Buying
  • Web Design & Online Content Development, Publishers and Technology Providers

Some leading speakers of Dig-It 2017:

  • Khaled Ismail, Vice President – Communications – Middle East and Africa, Tetra Pak
  • Bart Van de Vel, Global Marketing Solutions; MENA & Pakistan, Facebook
  • Asad Ur Rehman, Director Media, North Africa and Middle East, Unilever
  • Babar Bhatti, Head of Digital Intelligence Practice at Shapiro+Raj, USA
  • Omar Abedin, CEO, Starcom
  • Rob Thurner, Lead Trainer at Google Digital Academy & MD Burn The Sky, UK
  • Adnan Shahid, Chief Commercial Officer, PTCL
  • Aly Mustansir, Chief Marketing Officer, BankAlFalah
  • Michael Leander, Award Winning Digital Marketing Speaker and Consultant, Denmark
  • Faisal Usmani, Global IT Director – Big Data and Analytics at Reckitt Benckiser (TBC)
  • Shahbaz Zobairi, Executive Creative Director at MullenLowe Dubai
  • Imtiaz Noor, Independent Marketing Consultant
  • Badar Khushnood, Partner, Bramerz
  • Paul Berney, Co-Founder and Managing Partner, mCordis, UK
  • Mehwish Rafi, Founder at Third Crow – A Consumer Intelligence Company

    And others…

FEE: Rs.15,500 for PAS Members | Rs.18,500 for Non-Members
Last day for registration March 31, 2017

For details contact:

PAS Secretariat: Tel: +92(21) 3583 6072-73 | Email:

Register here

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