The Entertainer celebrates Grand Launch of 5th Store at Emporium Mall, Lahore-Pakistan

25th March 2017:

The Entertainer, the fastest growing multi-channel high street toy retailer in the UK, after the success of with four existing stores one in Islamabad, three in Lahore, The Entertainer launched its 5th store located in the town’s popular and thriving shopping place Emporium Mall, Lahore-Pakistan. The new store will be amongst some of the company’s largest shops in its portfolio.

To celebrate the store opening, there was a Grand Opening with activities in store, special costume character appearances, in-store demos for the latest hot toys and special seasonal promotions. The launch was exclusive and was attended by people from media fraternity including bloggers, socialites, and friends.  PR was done by Maximus.

Commenting on the growth of the new stores, The Entertainer’s Brand Manager and Marketing Head, Faisal Jamshaid said: “We have a solid footprint right across the UK on both the high street and in shopping centers. With more than 500+ check-ins in one day, we have achieved our goal.”



bloggers at selfie booth
Bloggers at Selfie Booth
Muneeza & Rameeza
Muneeza & Rameeza
Anum Rana
Anum Rana
Akif Sheikh
Warda & Bushra
Warda & Bushra

About The Entertainer:

IMG_6186The Entertainer is the premier destination for toys in Pakistan as it caters to the demand for high-quality toys and official merchandise in Pakistan by leading global toy brands, and provides customers a unique and exciting in-store experience. With over 30 years of retail experience, the SEFAM Group decided to bring UK’s favorite and largest toy retailer, The Entertainer, to Pakistan – identifying the need in the market for a proper toy shop. The Entertainer is the first-of-its-kind chain of standalone toy shops in Pakistan and provides an experience consistent with global standards. The Entertainer was founded in 1981 in the UK and has over 100 stores across the UK. The Entertainer aims to open up toy shops across Pakistan and establish a network of toy shops that offer the largest variety of toys and toy brands, quality, convenience and immaculate customer service by well-trained staff. The Entertainer aims to capture majority market share for toys across Pakistan with objectives such as maintaining the right kind of stock in its stores; training its staff with in-depth knowledge about product lines and keeping the staff motivated; continue to build on the customer experience via various in-store activities and events; and focus on providing an excellent and unparalleled online shopping experience on its

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About Maximus:

Maximus a 360-degree solution powerhouse is a creative advertising and digital marketing agency based in Lahore. Co-founded by Abrar & Ilyas, a team of professionals came to give a practical shape to the corporate scenario, Maximus is about making two different ends meet – Client and the copy. Acoustic jam happening over copywriting sessions, writing social media updates lengthier than an expression but shorter than a Tweet 😉 Turing people stories into campaigns.

For more information, images or queries contact Maximus at maximusadvertisers@gmail.com

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